April 23rd, 2025 – Bolton, Lancashire, UK – Amscreen, Europe’s leading manufacturer of digital outdoor signage, proudly celebrates a decade of innovation in outdoor digital screens, marking 10 years since its game-changing partnership with Clear Channel Europe in 2015.

Now part of Bauer Media Group, this collaboration has brought Amscreen’s cutting-edge technology to over 15 countries, transforming urban spaces across Europe.

Over the past 10 years, Amscreen has solidified its position as a pioneer in digital out-of-home (DOOH) advertising, delivering over 6,500 screens to bustling city streets, retail hubs, and transit points. The company’s journey is captured in a special 10-year anniversary video, showcasing its milestones and vision, watch the video:

A Decade of Milestones

  • 2015

    Launched the Adshel Live network with Clear Channel UK, introducing sunlight-visible digital screens to UK high streets, creating over 70 jobs and setting the stage for European expansion.

  • 2017

    Rolled out the SMART DOOH® LED Billboard with Remote Device Management (RDM®) technology across Clear Channel’s 15+ markets, ensuring maximum uptime and reliability.

  • 2019

    Produced its 1,000th screen for Clear Channel UK, growing the UK network.

  • 2021

    Introduced the EcoBrite® LCD series, a sustainable, high-brightness solution, with deployments accelerating across Clear Channel Europe’s network.

  • 2022

    Reached 5,000 screens installed and opened a 60,000 sq ft eco-friendly facility in Bolton, built with recycled concrete and rainwater harvesting.

  • 2023

    Unveiled Waferlite®, the world’s most eco-friendly outdoor screen, cutting power costs and reinforcing sustainability goals with Clear Channel Europe.

  • 2024

    Hit 6,000 screens, replacing traditional phone boxes with digital kiosks in partnership with Clear Channel Europe, boosting smart city connectivity.

  • 2025

    Celebrating 10 years of pioneering digital outdoor screens.

“Our 10-year journey in outdoor screens is a story of partnership and innovation. Working with Clear Channel Europe, now Bauer Media Outdoor, we’ve brought smart, sustainable signage to over 15 countries. Our anniversary video reflects this incredible decade, and we’re just getting started.”

Simon Sugar, CEO of Amscreen

“Over the past decade we have successfully partnered with Amscreen to transform of our advertising estate, with sustainable and innovative digital displays that benefit advertisers and serve communities across Europe.”

Will Ramage, UK Managing Director & Europe Business Development Director, Bauer Media Outdoor

A Legacy of Partnership and Innovation

Amscreen’s collaboration with Clear Channel Europe (now Bauer Media Outdoor) has been pivotal, evolving from a UK-focused Adshel Live rollout in 2015 to a continent-wide network by 2017. This partnership has powered deployments in diverse environments—bus shelters, roadside billboards, and retail hubs—while integrating our IoT solutions for real-time monitoring and maintenance.

About Amscreen

Amscreen, headquartered in Bolton, UK, has been a leader in digital signage for over 18 years. Initially focused on indoor screens for petrol stations across Europe, the company expanded into outdoor solutions, becoming Europe’s top provider of wireless, real-time digital displays. For over a decade, Amscreen has partnered with global giants like Bauer Media Outdoor (formerly Clear Channel Europe) to deliver high-brightness, eco-friendly screens that inform, advertise, and connect.

For media inquiries, please contact: